One of the nation’s leading university museums, the University of California’s Berkeley Art Museum and Pacific Film Archive (BAMPFA) is a forum for cultural experiences that transform individuals and advance the local, national, and global discourse on art and film. As the premier visual arts venue at America’s top public research university, BAMPFA is uniquely dedicated to art and film in equal measure, presenting more than three hundred film screenings, dozens of public programs, and ten exhibitions annually.
The Digital Communications Specialist joins a forward-looking museum looking to build a highly collaborative team culture, with the opportunity to reshape and advance the brand through integrated digital communication tools and creative storytelling tactics. The position reports to the Director of Marketing & Communications, and is responsible for the creation and technical implementation of accurate and dynamic digital content via email and the website—positioning BAMPFA’s programs and mission to a broad range of audiences, including visitors, members, and donors, as well as students, researchers, and art and film professionals, both locally and worldwide.
The Digital Communications Specialist uses skills as a seasoned, experienced digital communications professional to develop and maintain a robust email marketing program; facilitate integration of ticketing and CRM platforms; and maintain website content and functionality. They demonstrate a full understanding of industry practices and organization policies and procedures, and practice good judgment in selecting methods and techniques for obtaining solutions.
The Digital Communications Specialist is a member of BAMPFA’s marketing and communications department, which includes public relations, design, editorial, marketing, social media, email, and content production for a range of uses, including the website. The position will work closely with the Director of Communications & Marketing, cooperating with all BAMPFA departments to advance effective messaging and brand positioning in support of the institutional goals.
BAMPFA seeks a highly creative individual who is versatile, motivated, and comfortable making critical decisions. This role requires the candidate to work on-site.
Responsibilities
Email Production:
- Manages email production and processes, integrating best practices around strategy, content, planning, implementation, and analytics.
- Works with internal stakeholders to identify content and scheduling requirements, list segmentation needs, and accuracy for all email campaigns.
- Maintains email production schedule, drafting content outlines, routing content for approval, and meeting campaign deadlines.
- Collates and creates content that aligns with institutional messaging and priorities, crafted with clarity and accuracy.
- Monitors email performance and uses analytics to drive decision-making.
- Guides list management strategy, including subscriber preferences, segmentation, tagging, and relational database settings between WordFly and Tessitura, and establishes list growth targets, tracking progress to ensure goals are met.
- Develops templates and processes for distributing regular email and website analysis; generates and circulates reports on time.
- Prioritizes email capture and acquisition for list growth across all available platforms, including coordination with frontline museum staff.
- Produces and builds email templates in collaboration with design, marketing, and development team members.
- Oversees special campaigns, including email acquisition, survey implementation, and membership communications.
Website Content Management:
- Maintains up-to-date website content through scheduling, data input, and formatting tasks, including text, images, information, and other media, with primary responsibility for uploading all programs to website.
- Functions as core team member for website development and redesign projects.
- Accountable for ensuring accuracy and understandability of web content.
- Acts as Subject Matter Expert (SME) for email and Tessitura web marketing platforms, collaborating as a part of a cross-functional team within the institution.
- Advances departmental and institutional technology needs, including CMS and information/content management.
- Maintains currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments; makes recommendations, and as directed, takes action to ensure compliance.
Project Management & Administration:
- Supports cross-departmental email and website needs, including coordination of scheduling, content creation, data entry and updates.
- Maintains and applies institution-wide editorial guidelines and brand standards to web and email.
- Ensures accessibility requirements are met and maintained for web and email.
- Uses audience-driven mindset to advance digital communication tools and practices.
- Connects with campus professional groups and counterparts, staying up-to-date on university requirements and compliance for key functional areas of the role.
- Manages the presentation and display of digital communications and public-facing content throughout the institution, including indoor and outdoor screens and marquee.
- Effectively aligns messaging, voice, and CTAs to audience and medium.
- Consults with IT and other departments around vendors, and undertakes RFPs as needed.
- Oversees email and website expenditures, with timely submission of invoices and accurate budget tracking.
- Guides and supervises work study contributions to website and email.
- Coordinates on technology upgrade projects, as required.
Other duties as assigned.
Required Qualifications
- Advanced knowledge of web and email best practices including strong technical capabilities in UX, UI, and accessibility, as well as applicable software applications, such as WordFly, Tessitura, and WordPress.
- Understanding of the fundamentals of design and user experience, able to conceptualize and build digital communications in an appealing, lively and accessible way.
- Thorough understanding of technical language and requirements of the assigned work.
- Thorough knowledge of content management systems and/or relevant web applications used for web production and organization-specific computer application programs.
- Strong writer and editor, with a knack for crafting pithy and concise copy.
- Practiced mastery of information architecture principles.
- Thorough understanding of and/or can quickly learn organization’s processes, procedures, and applicable rules and regulations for web communications.
- Demonstrated critical and conceptual thinking skills to develop and implement original ideas and correctly identify and effectively solve problems.
- Thorough understanding of and/or can quickly learn BAMPFA programs, audiences, and institutional goals, with an ability to design to meet diverse programmatic needs.
- Excellent interpersonal communications skills, including active listening skills, the ability to work effectively within teams, and to provide advanced technical advice and consultation on all aspects of digital communications.
- Bachelor’s degree in related area and/or equivalent experience/training.
Preferred Qualifications
- Direct experience using Tessitura and TNEW to support ticketing, fundraising, customer relationship management, and marketing for a cultural institution.
- Direct experience using WordFly.
- Knowledge of museum industry, and experience communicating to a range of audiences.
- Advanced knowledge of enterprise content management.
- Proactive interest in improving processes and efficiency, a drive for excellence.
Salary & Benefits
This is a 100% full-time (40 hrs a week) exempt career position and eligible for full UC Benefits.
For information on the comprehensive benefits package offered by the University, please visit the University of California’s Compensation & Benefits website: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html
The budgeted salary that the University reasonably expects to pay for this position is $74,300 – $80,000 annually. (Due to compliance with California SB-1162, BAMPFA will not be able to offer a candidate anything above this posted amount.)
The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
How to Apply (Job #53437)
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